Organised by Sense , these workshops are designed for those working within or in collaboration with the beverage industry, with the aim of deepening knowledge of the low-alcohol and non-alcoholic beverage markets.

Each session is customized to your specific needs, giving you a detailed overview of your area of interest (whether it be wines, cavas, spirits, etc.). In addition, we share real stories and lessons learned based on our customers' in-store experiences.

Our team of experts, led by our founder Kimber Lockhart , our business manager Margaret Crifasi and renowned non-alcoholic drinks sommelier Nika Shevela , will guide you through a tailor-made program, which can include topics such as:

– Market evolution and the most relevant trends
– Factors behind the growth of this category globally
– Identification of consumer profiles and their preferences
– Featured brands and segments, and the keys to their success

During the session, you will be able to taste a selection of brands carefully chosen to illustrate the main concepts.

The workshop ends with a cocktail at our bar, where you will have the opportunity to talk with your team about what you have learned.

Workshop duration: 2h

Who leads the sessions
The sessions are led by Margaret Crifasi , Kimber Lockhart and Nika Shevela , who have extensive experience in the sector and a deep understanding of the non-alcoholic beverage market.